Hybrid Media Planner
Media Planner
The role involves analyzing target audiences, selecting the right media channels, managing budgets, and ensuring campaigns reach the right people at the right time.
Key Responsibilities
Plan and execute online and offline media strategies
Analyze consumer insights, market trends, and campaign objectives
Recommend the best media mix and channel allocation
Manage media budgets and coordinate with media vendors
Monitor campaign performance and prepare reporting
Qualifications
Experience in media planning or advertising industry
Strong understanding of offline/online media platforms and tools
Analytical, detail-oriented, and results-driven mindset
Good communication and teamwork skills